Jurassic Park is an annual event at Toronto’s Maple Leaf Square Gardens, where as many as 2000 Raptors basketball fans gather to watch the game on a giant screen. Before, during game breaks, and afterwards, audiences need something to keep them busy.

 

This experience was designed to create a unique and memorable opportunity for participation – an enormous basketball hoop looms over the crowds, and they have the chance to shoot a gigantic basketball inside.

 

Scale must be large enough that this activation is not dwarfed by the size of the crowd. This design has strong and clear Raptors Branding.