Glow is a concept design for a highly interactive nightclub branding activation.

 

This concept was inspired by glow parties where Tonic Water based drinks fluoresced in the blacklights.

 

Guest participation is the focus of this design, and the themes are based on getting your audience to immerse themselves in an "other-worldly" environment. Blacklight has a degree of anonymity, (especially in Masqurades) which encourages shy guests to become more inclined to get involved.